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shortcoming of this literature is that market experience is endogenous. This study presents a framed field experiment that …
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literature is that market experience is endogenous. This study presents a framed field experiment that exogenously induces market …
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The paper investigates the validity of individuals' perceptions of heart disease risks, and examines how information and risk perceptions affect marginal willingness to pay (MWTP) to reduce risk, using data from a stated preference survey. Results indicate that risk perceptions individuals held...
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