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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L. - In: Managing customer relationships on the Internet, (pp. 157-174). 2006
Persistent link: https://www.econbiz.de/10003242447
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B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...
Bakhtieva, Elina - In: Oeconomia Copernicana 8 (2017) 3, pp. 463-478
Persistent link: https://www.econbiz.de/10012228890
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Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash; Sudhahar, J. Clement - In: International journal of electronic customer … 9 (2015) 4, pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
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The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla; Kelliher, Felicity - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
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Complete B2B online marketing
Ginty, Maura; Vaccarello, Lauren; Leake, William - 2012
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for...
Persistent link: https://www.econbiz.de/10012600599
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Permission-based e-mail marketing websites success : an integrated perspective
Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun - In: Journal of global information management : an official … 23 (2015) 2, pp. 1-23
Persistent link: https://www.econbiz.de/10011287048