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Lieferantenmanagement
Relationship marketing
4
Beziehungsmarketing
3
Corporate clients
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Relationship managers
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Relationship quality
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Structural equations modelling
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Supplier relationship management
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B-to-B-Marketing
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Business-to-business markets
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Business‐to‐business marketing
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Business‐to‐business markets
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Corporate banking
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Firmenkundengeschäft
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Hotel industry
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Hotellerie
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Portugal
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Vieira, Armando Luís
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Ennew, Christine T.
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Discussion paper series / Christel DeHaan Tourism and Travel Research Institute
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Management research : the journal of the Iberoamerican Academy of Management
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ECONIS (ZBW)
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Assessing relationship quality and its key constructs from a rival models approach
Vieira, Armando Luís
- In:
Management research : the journal of the Iberoamerican …
11
(
2013
)
2
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009793509
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The nature of marketing relationships : perspectives from providers and clients in the hotel sector
Vieira, Armando Luís
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002435329
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