Relationship marketing and the philosophy of science : a tribal journey through relationship quality
Year of publication: |
2010
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Authors: | Vieira, Armando Luís |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 9.2010, 2, p. 83-97
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Subject: | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Wirtschaftsphilosophie | Philosophy of economics |
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