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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Deutschland
16
Key account management
16
Supplier relationship management
16
Beziehungsmarketing
15
Germany
15
Relationship marketing
14
Marketing
10
B-to-B-Marketing
9
Business-to-business marketing
9
Internet marketing
9
Key-Account-Management
9
Online-Marketing
9
Theorie
9
Theory
9
Prozessmanagement
7
Business process management
6
Marketing management
6
Marketingmanagement
6
Social Web
6
Social web
6
Brand management
5
Consumer behaviour
5
Geschäftsverbindung
5
Konsumentenverhalten
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Markenführung
5
USA
5
United States
5
Beziehungsmanagement
4
Business model
4
Geschäftsmodell
4
Preismanagement
4
Pricing strategy
4
Advertising effects
3
Brand
3
Brand image
3
Effectiveness
3
France
3
Frankreich
3
Integration
3
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Article
13
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English
11
German
4
French
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Ivens, Björn Sven
16
Pardo, Catherine
4
Niersbach, Barbara
2
Cova, Bernard
1
Diller, Hermann
1
Haas, Alexander
1
Heerde, Manuel
1
Kadam, Nayan
1
Kutschma, Elizaveta
1
Leischnig, Alexander
1
Mayrhofer, Ulrike
1
Pagani, Margherita
1
Rauschnabel, Philipp A.
1
Roulin, Nicolas
1
Salle, Robert
1
Usunier, Jean-Claude
1
Vijver, Mark van de
1
Vos, Bart
1
Wieland, Désirée A. C.
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Universität Bamberg <1979-1988>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Die Betriebswirtschaft : DBW
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
Revue française de gestion : hommes et techniques
1
Schriften zum innovativen Marketing
1
The journal of business & industrial marketing
1
Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
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ECONIS (ZBW)
16
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1
Drivers and effects of customer-directed communication in business relationships : theoretical foundations and an empirical study
Ivens, Björn Sven
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10002009899
Saved in:
2
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
Saved in:
3
Les déterminants de la flexibilité dans les relations client-fournisseur
Ivens, Björn Sven
;
Mayrhofer, Ulrike
- In:
Revue française de gestion : hommes et techniques
35
(
2009
)
192
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003837431
Saved in:
4
Relationship keyness : the underlying concept for different forms of key relationship management
Ivens, Björn Sven
;
Pardo, Catherine
;
Salle, Robert
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 513-519
Persistent link: https://www.econbiz.de/10003871825
Saved in:
5
Are key account relationships different? : empirical results on supplier strategies and customer reactions
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 470-782
Persistent link: https://www.econbiz.de/10003469152
Saved in:
6
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
7
Managing and developing key supplier relationships : an introduction to the special issue, discussion and implications
Ivens, Björn Sven
;
Vijver, Mark van de
;
Vos, Bart
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 135-138
Persistent link: https://www.econbiz.de/10009734954
Saved in:
8
Special issue: Managing key supplier relationships
Ivens, Björn Sven
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 135-210
Persistent link: https://www.econbiz.de/10009734955
Saved in:
9
Anbieterflexibilität in Dienstleistungsbeziehungen : Konstrukt, Erfolgswirkungen, Determinanten
Ivens, Björn Sven
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10002177958
Saved in:
10
Marktforschungsbeziehungen: Ergebnisse einer empirischen Studie zur Wirkung der Geschäftspolitik von Marktforschungsinstituten auf Kundenzufriedenheit, -Vertrautheit und -Commitmen...
Ivens, Björn Sven
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 257-276
Persistent link: https://www.econbiz.de/10001709450
Saved in:
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