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A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.; Deutscher, Terry H.; Vandenbosch, … - In: Journal of business-to-business marketing 14 (2007) 1, pp. 69-74
Persistent link: https://www.econbiz.de/10003507066
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Business-to-business marketing : a strategic approach
Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10001535221
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Response to : "The Journal of Business-to-Business Marketing comes of age"
Honeycutt, Earl D.; Thelen, Shawn T. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
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Consumer co-creation and the impact on intermediaries
Siguaw, Judy A.; Gassenheimer, Jule B.; Hunter, Gary L. - In: International journal of physical distribution & … 44 (2014) 1/2, pp. 6-22
Persistent link: https://www.econbiz.de/10010259598
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The influence of market orientation on channel relationships : a dyadic examination
Siguaw, Judy A.; Simpson, Penny M.; Baker, Thomas L. - 1997
Persistent link: https://www.econbiz.de/10010366607