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Interfirm collaboration and exchange relationships : an agenda for future research
Borah, Sourav Bikash; Mallapragada, Girish; Bommaraju, Raghu - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 603-618
Persistent link: https://www.econbiz.de/10013271784
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.; Cohen, Greg S.; Rajan, Bharath - In: Industrial marketing management : the international … 51 (2015), pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita; Kumar, V. - In: Journal of marketing research : JMR 50 (2013) 1, pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
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Interaction orientation and firm perfomance
Ramani, Girish; Kumar, V. - In: Journal of marketing 72 (2008) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
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The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J. (contributor); Kumar, V. (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
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Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.; Kumar, V. - 2000
Persistent link: https://www.econbiz.de/10001635082
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Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance
Sharma, Amalesh; Kumar, V.; Yan, Jun; Borah, Sourav Bikash - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 365-392
Persistent link: https://www.econbiz.de/10012007026
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah; Kumar, V. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge; Kumar, V.; Zhao, Yi - In: Journal of business research : JBR 167 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014383038