Similar Search Results

Implemented strategies in business-to-business contexts

Woodside, Arch G.; Pattinson, Hugh M.; Montgomery, David B. - In: Business-to-business marketing management : strategies, …, (pp. 323-355). 2012

Persistent link: https://www.econbiz.de/10009532700

Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms

Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110

Persistent link: https://www.econbiz.de/10011304033

A primer to the general theory of behavioral strategies in business-to-business marketing

Woodside, Arch G. - In: Field guide to case study research in …, (pp. 147-166). 2014

Persistent link: https://www.econbiz.de/10011413779

The impact of external forces on cartel network dynamics : direct research in the diamond industry

Gupta, Samir; Polonsky, Michael J.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 39 (2010) 2, pp. 202-210

Persistent link: https://www.econbiz.de/10003956052

Imprinting, honeymooning, or maturing : testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers

Woodside, Arch G.; Baxter, Roger - In: Australasian marketing journal 23 (2015) 2, pp. 96-106

Persistent link: https://www.econbiz.de/10011338638

Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393

Persistent link: https://www.econbiz.de/10009766115

Micro analysis of supplier choice strategies : industrial packaging materials

Vyas, Niren M.; Woodside, Arch G. - In: Industrial marketing : a German-American perspective ; …, (pp. 41-68). 1986

Persistent link: https://www.econbiz.de/10003001772

Mapping Network Champion Behavior in B2b Electronic Venturing

Gupta, Samir - 2012

Little research exists regarding the diffusionof processes associated with business-to-business (B2B) e-markets.Thispaper examines the mapping of participant behavior in the distribution processconnected to B2B e-markets.Background information regarding the behaviorsof startup B2B ventures is...

Persistent link: https://www.econbiz.de/10013116633

Achieving requisite variety in customer experience research for improving marketing relationship performances

De Villiers, Rouxelle (ed.); Chen, Po-Ju (ed.); … - In: International journal of business and economics 16 (2017) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10011971378

Business-to-business brand management : theory, research and executive case study exercises

Glynn, Mark S. (ed.); Woodside, Arch G. (ed.) - 2009

Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand...

Persistent link: https://www.econbiz.de/10012049620