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Customer attitudes of stayers and defectors in B2B services : are they really different?
Williams, Paul; Khan, M. Sajid; Ashill, Nicholas J.; … - In: Industrial marketing management : the international … 40 (2011) 5, pp. 805-815
Persistent link: https://www.econbiz.de/10009273996
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Relationship quality and satisfaction : customer-perceived success factors for on-time projects
Williams, Paul; Ashill, Nicholas J.; Naumann, Earl; … - In: International journal of project management : the … 33 (2015) 8, pp. 1836-1850
Persistent link: https://www.econbiz.de/10011410808
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
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Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi; Wang, Yun; Rod, Michel; Ji, Shaobo - In: Industrial marketing management : the international … 99 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
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Exploring the perceived value of social practice theories for business-to-business marketing managers
Lowe, Sid; Rod, Michel; Kainzbauer, Astrid; Hwang, Ki-Soon - In: Journal of organizational change management 29 (2016) 5, pp. 751-768
Persistent link: https://www.econbiz.de/10011619336
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Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754