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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Consumer behaviour
20
Konsumentenverhalten
19
Social Web
9
Social web
9
USA
9
United States
9
Internet marketing
8
Online-Marketing
8
Advertising
5
Advertising effects
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Beziehungsmarketing
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Brand management
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Online retailing
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Online-Handel
5
Relationship marketing
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Werbewirkung
5
Brand image
4
Markenführung
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Markenimage
4
Supplier relationship management
4
Viral marketing
4
Virales Marketing
4
Age group
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Altersgruppe
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Brand
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Consumer behavior
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Creativity
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Dienstleistungsqualität
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Kreativität
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Markenartikel
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Motivation
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Productivity
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Service quality
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Werbung
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Absatzweg
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Anxiety
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Behavioral economics
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Brands
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Celebrity endorsement
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English
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Strutton, David
4
Blankson, Charles
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Hawkins, Timothy
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Knipper, Michael G.
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Lumpkin, James R.
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Pelton, Lou E.
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Taylor, David G.
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Tran, Gina A.
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Business horizons
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
The McGraw-Hill/Irwin series in marketing
1
The journal of retail marketing management research : JRMMR
1
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ECONIS (ZBW)
4
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Fighting dragons with dragons : approaches for negotiating with Chinese partners
Strutton, David
;
Tran, Gina A.
;
Taylor, David G.
- In:
Business horizons
56
(
2013
)
5
,
pp. 561-572
Persistent link: https://www.econbiz.de/10010125874
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2
Facilitating creativity in business-to-business retail partnerships
Strutton, David
;
Blankson, Charles
- In:
The journal of retail marketing management research : JRMMR
3
(
2010/11
)
2
,
pp. 43-65
Persistent link: https://www.econbiz.de/10008759473
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3
Opportunism in buyer-supplier relations : new insights from quantitative synthesis
Hawkins, Timothy
;
Knipper, Michael G.
;
Strutton, David
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
1
,
pp. 43-75
Persistent link: https://www.econbiz.de/10003839986
Saved in:
4
Marketing channels : a relationship management approach
Pelton, Lou E.
;
Strutton, David
;
Lumpkin, James R.
-
2002
-
2nd ed
Persistent link: https://www.econbiz.de/10013468861
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