Marketing channels : a relationship management approach
Lou E. Pelton, David Strutton, James R. Lumpkin
| Year of publication: |
2002 ; 2nd ed
|
|---|---|
| Authors: | Pelton, Lou E. ; Strutton, David ; Lumpkin, James R. |
| Publisher: |
Boston [u.a.] : McGraw-Hill/Irwin |
| Subject: | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XXVI, 514 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-120705-8 ; 0-07-289512-8 ; 0-07-112100-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468861