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~subject:"Lieferantenmanagement"
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Kundenpartizipation als Auslös...
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Lieferantenmanagement
Relationship marketing
25,939
Beziehungsmarketing
25,264
Consumer behaviour
12,436
Konsumentenverhalten
12,370
Marktforschung
12,270
Market research
6,834
Customer satisfaction
5,777
Kundenzufriedenheit
5,731
Viral marketing
4,806
Virales Marketing
4,786
Service quality
4,120
Dienstleistungsqualität
4,108
Social Web
4,053
Social web
4,051
Theorie
3,829
Theory
3,810
Deutschland
3,602
Germany
3,234
Online-Marketing
3,193
Internet marketing
3,173
Brand management
2,944
Markenführung
2,939
Marketingmanagement
2,619
Marketing management
2,594
Brand image
2,275
Markenimage
2,274
Supplier relationship management
2,233
Electronic Commerce
2,144
E-commerce
2,074
Online-Handel
2,046
Online retailing
2,038
Marketing
1,960
USA
1,717
United States
1,643
Markenartikel
1,556
Vertrauen
1,533
Confidence
1,529
Einzelhandel
1,525
Kundenintegration
1,518
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Handbuch
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Lehrbuch
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Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Kleinaltenkamp, Michael
12
Ahlert, Dieter
11
Naudé, Peter
11
Mostert, Pierre
9
Eggert, Andreas
8
Ivens, Björn Sven
8
La Rocca, Antonella
8
Mysen, Tore
8
Scheer, Lisa K.
8
Stock-Homburg, Ruth
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Grönroos, Christian
7
Helmke, Stefan
7
Jacob, Frank
7
Keränen, Joona
7
Palmatier, Robert W.
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Mangus, Stephanie M.
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Mpinganjira, Mercy
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Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
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Sheth, Jagdish N.
6
Snehota, Ivan
6
Swoboda, Bernhard
6
Thaichon, Park
6
Ulaga, Wolfgang
6
Wang, Yonggui
6
Andersen, Poul Houman
5
Edvardsson, Bo
5
Gligor, David M.
5
Guo, Chiquan
5
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Fördergesellschaft Marketing an der Universität Augsburg
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AMACOM
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Bundesvereinigung Logistik
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Deutscher Industrie- und Handelskammertag
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Deutscher Logistik-Kongress <17, 2000, Berlin>
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Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutscher Universitäts-Verlag GmbH
1
ESCP-EAP European School of Management
1
Erich-Schmidt-Verlag <Berlin>
1
Fördergesellschaft Produktmarketing
1
IGI Global
1
INSEAD
1
Kassel University Press GmbH
1
Organisation for Economic Co-operation and Development
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Shaker Verlag
1
Springer Fachmedien Wiesbaden
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
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Universität Bamberg <1979-1988>
1
Universität Rostock
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing und Handel
1
Wirtschaftsjunioren Hamburg
1
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Industrial marketing management : the international journal for industrial and high-tech firms
228
The journal of business & industrial marketing
115
Journal of business research : JBR
86
Journal of business-to-business marketing
42
Journal of the Academy of Marketing Science
25
Journal of marketing
21
Journal of strategic marketing
21
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
20
Gabler Edition Wissenschaft
19
SpringerLink / Bücher
19
The journal of services marketing
19
International journal of production economics
14
Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The service industries journal
13
Journal of personal selling & sales management : JPSSM
11
Service business
11
International journal of procurement management
10
Services marketing quarterly
10
Marketing intelligence & planning
9
Neue betriebswirtschaftliche Forschung : Nbf
9
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of service research : JSR
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
European journal of marketing : EJM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Interaktionen im Dienstleistungsbereich
7
International journal of hospitality management
7
International journal of project management : the journal of The International Project Management Association
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Basler Schriften zum Marketing
6
Die Betriebswirtschaft : DBW
6
Gabler Edition Wissenschaft / Business-to-Business-Marketing
6
Handbook of relationship marketing
6
International business review : the official journal of the European International Business Academy
6
Journal of business market management : jbm
6
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ECONIS (ZBW)
2,233
EconStor
1
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1
Relationship quality and its causal link to service value, satisfaction, and word-of-mouth
Lee, Younghan
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011537851
Saved in:
2
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran
;
Ford, John B.
;
Raajpoot, Nusser
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
Saved in:
3
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
4
Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
Saved in:
5
Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.
;
Trifu, Andreea
;
Cambra-Fierro, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
Saved in:
6
Examining buyers' negative word-of-mouth intentions following suspected salesperson transgressions
DeCarlo, Thomas E.
;
Hansen, John D.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 35-44
Persistent link: https://www.econbiz.de/10013259003
Saved in:
7
An empirical study of retailing loyalty in the stone industry
Nguyen Van Phuong
;
Le, Hoang M. P. T.
;
Bui, Thao D. D.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 157-180
Persistent link: https://www.econbiz.de/10012250892
Saved in:
8
The personal touch of business relationship : a study of the determinants and impact of business friendship
Gao, Weihe
;
Liu, Yong
;
Qian, Liping
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 469-498
Persistent link: https://www.econbiz.de/10011583863
Saved in:
9
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
10
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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