Kundenpartizipation als Auslöser von Mundpropaganda
Year of publication: |
2012
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Authors: | Jacob, Frank ; Oetting, Martin |
Published in: |
Betriebswirtschaftliche Forschung und Praxis : BFuP. - Bochum : NWB-Verl., ISSN 0340-5370, ZDB-ID 2066-7. - Vol. 64.2012, 5, p. 544-561
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Subject: | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Marktforschung | Market research |
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