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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Beziehungsmarketing
39
Relationship marketing
39
Customer satisfaction
28
Kundenzufriedenheit
27
Consumer behaviour
25
Konsumentenverhalten
25
Einzelhandel
24
Retail trade
24
Spain
22
Spanien
22
Service quality
19
Dienstleistungsqualität
18
Brand image
17
Markenimage
17
Hotel industry
15
Hotellerie
15
Supplier relationship management
15
Brand management
13
Information technology
13
Informationstechnik
13
Markenführung
13
Betriebliche Wertschöpfung
10
Customer value
10
Innovation
10
Kundenwert
10
Value creation
10
Brand equity
8
Croatia
7
Satisfaction
7
Sustainability
7
Loyalty
6
Marketing management
6
Marketingmanagement
6
Value co-creation
6
Viral marketing
6
Virales Marketing
6
B-to-B-Marketing
5
Business-to-business marketing
5
Confidence
5
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3
Free
2
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Article
15
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13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
2
Book section
2
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English
15
Author
All
Gil Saura, Irene
15
Fuentes-Blasco, Maria
4
Berenguer Contrí, Gloria
3
Moliner-Velázquez, Beatriz
3
Ruiz-Molina, Maria-Eugenia
3
Ruiz-Molina, María-Eugenia
2
Servera-Francés, David
2
Calderon-Garcia, Haydee
1
Cervera, Amparo
1
Frasquet Deltoro, Marta
1
Gil, Roberto
1
Juma-Michilena, Israel
1
Moliner-Velazquez, Beatriz
1
Riuz-Molina, Maria Eugenia
1
Ruiz Martìnez, Alfonso
1
Ruiz Molina, Maria Eugenia
1
Ruiz-Molina, M. Eugenia
1
Ruiz-Molina, Maria Eugenia
1
Seric, Maja
1
Servera Francés, David
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Advanced technologies management for retailing : frameworks and cases
1
Customer relations
1
European research on management and business economics
1
European retail research
1
International journal of technology marketing : IJTMkt
1
Journal of business-to-business marketing
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The international review of retail, distribution and consumer research
1
The journal of business & industrial marketing
1
The journal of services marketing
1
The service industries journal
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
15
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1
The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Cervera, Amparo
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 921-939
Persistent link: https://www.econbiz.de/10003793433
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
4
Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene
;
Ruiz Molina, Maria Eugenia
;
Servera …
- In:
The international review of retail, distribution and …
18
(
2008
)
5
,
pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
Saved in:
5
Antecedents and consequences of logistics value : and empirical investigation in the Spanish market
Gil Saura, Irene
;
Servera-Francés, David
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 493-506
Persistent link: https://www.econbiz.de/10003976583
Saved in:
6
Customer relations and loyalty-based segmentation : a b2b approach in the tourism industry
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Customer relations
,
(pp. 115-128)
.
2011
Persistent link: https://www.econbiz.de/10008988069
Saved in:
7
The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10009010286
Saved in:
8
Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene
;
Frasquet Deltoro, Marta
;
Riuz-Molina, …
- In:
Advanced technologies management for retailing : …
,
(pp. 87-104)
.
2011
Persistent link: https://www.econbiz.de/10009375403
Saved in:
9
Logistics service quality and buyer-customer relationships : the moderating role of technology in B2B and B2C contexts
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
The service industries journal
31
(
2011
)
7/8
,
pp. 1109-1123
Persistent link: https://www.econbiz.de/10009154411
Saved in:
10
Relationship and market conditions : outcomes in marketing channels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 289-308
Persistent link: https://www.econbiz.de/10009714673
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