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B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - In: Journal of business research : JBR 126 (2021), pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
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Towards an empirically based taxonomy of buyer-seller relations in business markets
Wong, Charles; Wilkinson, Ian F.; Young, Louise - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 720-737
Persistent link: https://www.econbiz.de/10008779089
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Concerning trust and information
Denize, Sara; Young, Louise - In: Industrial marketing management : the international … 36 (2007) 7, pp. 968-982
Persistent link: https://www.econbiz.de/10003532916
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A comparison of European and Chinese supplier and customer functions and the impact of connected relations
Young, Louise; Wiley, James; Wilkinson, Ian - In: The journal of business & industrial marketing 24 (2009) 1, pp. 35-45
Persistent link: https://www.econbiz.de/10009524639
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A scientometric analysis of publications in the Journal of Business-to-Business Marketing 1993 - 2014
Young, Louise; Wilkinson, Ian F.; Smith, Andrew - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011304030
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Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr; Young, Louise - In: Industrial marketing management : the international … 43 (2014) 4, pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
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Drivers of supplier-customer relationship profitability in China : assessing International Joint Ventures versus State Owned Enterprises
Dawson, Bonnie; Young, Louise; Murray, John M.; … - In: Industrial marketing management : the international … 66 (2017), pp. 29-41
Persistent link: https://www.econbiz.de/10011775963