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Network evolution and the embedding of complex technical solutions : the case of the Leaf House network
Baraldi, Enrico; Gregori, Gian Luca; Perna, Andrea - In: Industrial marketing management : the international … 40 (2011) 6, pp. 838-852
Persistent link: https://www.econbiz.de/10009348552
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The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea; O'Toole, Thomas; Baraldi, Enrico; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 182-196
Persistent link: https://www.econbiz.de/10013538991
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
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The role of supplier relationships in the development of new business ventures
La Rocca, Antonella; Perna, Andrea; Snehota, Ivan; … - In: Industrial marketing management : the international … 80 (2019), pp. 149-159
Persistent link: https://www.econbiz.de/10012064412
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The IMP research on business networks : a systematic literature review and research agenda
Guercini, Simone; La Rocca, Antonella; Perna, Andrea - In: Italian journal of marketing : ITJM 2024 (2024) 2, pp. 149-175
Persistent link: https://www.econbiz.de/10014566447
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Resource interaction : Key concepts, relations and representations
Prenkert, Frans; Hedvall, Klas; Hasche, Nina; Eklinder … - In: Industrial marketing management : the international … 105 (2022), pp. 48-59
Persistent link: https://www.econbiz.de/10013494011