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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Brand management
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Davies, Mark A. P.
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Prince, Melvin
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Journal of business-to-business marketing
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Services marketing quarterly
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ECONIS (ZBW)
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Switching costs and ad agency-client relationship longevity : an exploratory study
Davies, Mark A. P.
;
Prince, Melvin
- In:
Services marketing quarterly
32
(
2011
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10009126359
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An integrative framework of buyer-supplier negative relationships quality and dysfunctional interfirm conflict
Prince, Melvin
;
Palihawadana, Dayananda
;
Davies, Mark A. P.
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10011606403
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