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A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.; Svensson, Göran; Awuah, Gabriel B.; … - In: International marketing review 27 (2010) 5, pp. 541-561
Persistent link: https://www.econbiz.de/10008906858
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Combining industrial buyer and seller strategies for international supply and marketing management
Andersson, Svante; Servais, Per - In: European business review : EBR ; the official journal … 22 (2010) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10003942271
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The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M.; Hair, Joseph F.; Svensson, Göran; … - In: Journal of business-to-business marketing 23 (2016) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10011496548
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Why and how are social media used in a B2B context, and which stakeholders are involved?
Andersson, Svante; Wikström, Niclas - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1098-1108
Persistent link: https://www.econbiz.de/10011802606
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Building a warm and competent B2B brand personality
Aagerup, Ulf; Andersson, Svante; Awuah, Gabriel B. - In: European journal of marketing 56 (2022) 13, pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
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Sustainable development considerations in supply chains : firms' relationships with stakeholders in their business sustainability practices: a triangular comparison
Andersson, Svante; Svensson, Göran; Otero-Neira, Carmen; … - In: Business strategy and the environment 32 (2023) 4, pp. 1885-1899
Persistent link: https://www.econbiz.de/10014328847