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Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
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Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: Journal of the Operational Research Society 73 (2022) 10, pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
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Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma; Martín Herrán, Guiomar; Zaccour, Georges - In: International journal of production economics 187 (2017), pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
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On coincidence of feedback and global Stackelberg equilibria in a class of differential games
Martín Herrán, Guiomar; Rubio, Santiago J. - In: European journal of operational research : EJOR 293 (2021) 2, pp. 761-772
Persistent link: https://www.econbiz.de/10012513259
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The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
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Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
De Giovanni, Pietro; Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 272 (2019) 2, pp. 465-480
Persistent link: https://www.econbiz.de/10011942131
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An exploratory game-theoretic analysis of biomass electricity generation supply chain
Nasiri, Fuzhan; Zaccour, Georges - In: Energy policy 37 (2009) 11, pp. 4514-4522
Persistent link: https://www.econbiz.de/10003916264
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A two-period game of a closed-loop supply chain
De Giovanni, Pietro; Zaccour, Georges - In: European journal of operational research : EJOR 232 (2014) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10010224734
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A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
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Incentive strategies for an optimal recovery program in a closed-loop supply chain
De Giovanni, Pietro; Reddy, Puduru V.; Zaccour, Georges - In: European journal of operational research : EJOR 249 (2016) 2, pp. 605-617
Persistent link: https://www.econbiz.de/10011436775