The major objective of this study is to measure the impact of information-based criteria for influence strategies to the effectiveness of business-to-business marketing communications programmes. For the tests of the stated hypotheses, a survey has been conducted. The author tried to assess the...

Research suggests that new information technologies can improve the functionality of business processes, leading to improved firm profitability. However, new technologies are not equal in their contributions to a company’s bottom line. Further, there is some debate as to whether early adopters...