Marketing combined with dynamic Supply Chain Management (SCM) provides greater flexibility to satisfy customer demand based on the needs of individual customers and their value to a firm. Marketing focuses on demand creation, while SCM on demand fulfillment. To be successful, the organizations...

Customers are crucial to any business as without customers, there is no sales; and without sales, there is no revenue and profits. Hence, there is a lot of attention on ‘customer-focus'. With competition now at the supply chain level, competitive advantage comes from the ability of supply...

Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the delivery of customer service. The major cause of conflict...

Supply chain performance improvement initiatives strive to match supply and demand, thereby driving down costs and simultaneously improving customer satisfaction. This invariably requires uncertainty within the supply chain to be reduced as much as practicable so as to facilitate a more...

Firms have to analyze, monitor and make improvements of their existing Supply Chain Management (SCM) processes in order to beat market competition and stay competitive. In this regard, the Six Sigma is a methodology that enables the firms to review their existing SCM practices and guide them in...

Retailing is immensely important to the global economy as it represents a substantial part of the economic activities of both developed and developing nations. Retailers are the terminal points of a supply chain, where products and customers meet, and sales revenue is generated for the entire...