Demand Chain Management : Enhancing Customer Lifetime Value Through Integration of Marketing and Supply Chain Management
Year of publication: |
2015
|
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Authors: | Madhani, Pankaj |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Business Strategy, Vol. XII, No. 3, September 2015, pp. 7-26 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 9, 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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