Lee, Sung-Hoon; Kim, Sae-Rom - In: Global business and finance review 29 (2024) 5, pp. 187-201
Purpose: This study aim to examines the relationships between users' self-determination motivation, perceived utili-ty and hedonic values, attitudes, and intentions to reuse the app. Additionally, the moderating effect of information search effort was explored. Design/methodology/approach: Data...