Customers are crucial to any business as without customers, there is no sales; and without sales, there is no revenue and profits. Hence, there is a lot of attention on ‘customer-focus'. With competition now at the supply chain level, competitive advantage comes from the ability of supply...

Logistics and marketing are usually concerned with satisfying the customers' needs and wants, respectively through their supply and demand functions in a marketing channel. The interface between logistics and marketing is critical to the delivery of customer service. The major cause of conflict...