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Semiparametric multinomial logit models for analysing consumer choice behaviour

Kneib, Thomas (contributor); … - 2006

The multinomial logit model (MNL) is one of the most frequently used statistical models in marketing applications. It allows to relate an unordered categorical response variable, for example representing the choice of a brand, to a vector of covariates such as the price of the brand or variables...

Persistent link: https://www.econbiz.de/10003421246

Semiparametric multinomial logit models for analysing consumer choice behaviour

Kneib, Thomas; Baumgartner, Bernhard; Steiner, Winfried J. - In: Advances in statistical analysis : AStA ; a journal of … 91 (2007) 3, pp. 225-244

Persistent link: https://www.econbiz.de/10003558110

Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66

Persistent link: https://www.econbiz.de/10012817650

Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results

Paetz, Friederike; Hein, Maren; Kurz, Peter; Steiner, … - In: Marketing : ZFP ; journal of research and management 41 (2019) 4, pp. 3-20

Persistent link: https://www.econbiz.de/10012149198

Flexible estimation of time-varying effects for frequently purchased retail goods : a modeling approach based on household panel data

Baumgartner, Bernhard; Guhl, Daniel; Kneib, Thomas; … - In: OR spectrum : quantitative approaches in management 40 (2018) 4, pp. 837-873

Persistent link: https://www.econbiz.de/10011959609

Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study

Hein, Maren; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 90 (2020) 1, pp. 1-36

Persistent link: https://www.econbiz.de/10012207109