Showing 1 - 4 of 4
Persistent link: https://www.econbiz.de/10003891156
Purpose – This paper seeks to evaluate the impact of the country-of-origin (COO) effects on the consumption patterns of “made in” Nigeria Guinness as opposed to Guinness “owned by” Ireland. It aims to trace the trend of Nigerian Guinness in the international market – taking London as...
Persistent link: https://www.econbiz.de/10014173365
Persistent link: https://www.econbiz.de/10008738325
Persistent link: https://www.econbiz.de/10013184562