'Made-In' Nigeria or 'Owned-By' Ireland? Country-of-Origin Cues and the Narratives of Guinness Consumption in London
Year of publication: |
2013
|
---|---|
Authors: | Madichie, Nnamdi O. |
Publisher: |
[S.l.] : SSRN |
Subject: | Nigeria | Irland | Ireland | London | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management Decision, Vol. 49, No. 10, pp. 1612-1622, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 15, 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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