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Low income
Subsistence economy
32
Subsistenzwirtschaft
32
Consumer behaviour
28
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28
India
17
Indien
17
Market research
14
Marktforschung
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poverty
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Armutsbekämpfung
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Poverty reduction
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Product information
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Produktinformation
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Unternehmensgründung
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subsistence marketplaces
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Feldforschung
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Viswanathan, Madhu
4
Chaturvedi, Avinish
1
Clarke, John
1
Gau, Roland
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Sridharan, Srinivas
1
Yassine, Ali
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
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Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
2
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
3
Sustainable product and market development for subsistence marketplaces : creating educational initiatives in radical different contexts
Viswanathan, Madhu
;
Yassine, Ali
;
Clarke, John
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 558-569
Persistent link: https://www.econbiz.de/10009160911
Saved in:
4
Product development for the BoP : insights on concept and prototype development from University-based student projects in India
Viswanathan, Madhu
;
Sridharan, Srinivas
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009411902
Saved in:
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