Ruiz-Mafe, Carla; Martí-Parreño, Jose; Sanz-Blas, Silvia - In: Online Information Review 38 (2014) 3, pp. 362-380
Purpose – With the rapid expansion of social networking sites, researchers and practitioners are challenged to understand drivers of customer loyalty in fan pages. The purpose of this paper is to identify the main drivers of Facebook fan page loyalty in order to promote the creation of...