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~subject:"Loyalty Program"
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Loyalty Program
Beziehungsmarketing
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Consumer behaviour
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Customer Loyalty
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Dienstleistungsqualität
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Moderation Analysis
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Relationship marketing
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Service quality
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Alreddy, Santosh Kumar
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Menon, Mohandas J.
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Theoretical economics letters
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Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty
Alreddy, Santosh Kumar
;
Siriguppi, Dwarakanath
;
Menon, …
- In:
Theoretical economics letters
9
(
2019
)
6
,
pp. 2110-2125
Persistent link: https://www.econbiz.de/10012241380
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