Understanding of consumers' perception toward select FMCG products
Dwarakanath Siriguppi
Year of publication: |
2022
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Authors: | Siriguppi, Dwarakanath |
Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 9.2022, 3, p. 248-257
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Subject: | brand loyalty | consumer behaviour | consumers' perception | FMCG products | packaging | price | product labelling | product value | promotion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Wahrnehmung | Perception | Öko-Produkt | Sustainable product | Marketingmanagement | Marketing management |
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