//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Loyalty program"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Stimulating customer response...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Loyalty program
Consumer behaviour
3
Japan
3
Konsumentenverhalten
3
Cluster analysis
2
Clusteranalyse
2
Distribution channel
2
Latent-class cluster analysis
2
Regression analysis
2
Vertriebsweg
2
Attitude
1
Behavioral data
1
Beschaffung
1
Cross-selling in channel
1
Descriptive statistics
1
Deskriptive Statistik
1
Developing Country
1
Dienstleistungssektor
1
Direct marketing
1
Direktmarketing
1
Dynamic segmentation
1
Intention to Use
1
Kundenbindungsprogramm
1
Lebensqualität
1
Lebensverlauf
1
Life course
1
Market research
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
Mobile Entertainment Services
1
Mobile communications
1
Mobilkommunikation
1
Mortality
1
Multi-channel
1
Multichannel shopping behavior
1
Online retailing
1
Online-Handel
1
Perceived Behavioral Control
1
Perceived Value
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Akter, Shahriar
1
Kondo, Fumiyo N.
1
Nakahara, Mariko
1
Uwadaira, Yasuhiro
1
Published in...
All
Handbook of research on mobile marketing management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->