Stimulating customer response to promotions : the case of mobile phone coupons
Year of publication: |
2007
|
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Authors: | Kondo, Fumiyo N. ; Uwadaira, Yasuhiro ; Nakahara, Mariko |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 16.2007/08, 1, p. 57-67
|
Subject: | Mobilkommunikation | Mobile communications | Direktmarketing | Direct marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Japan |
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