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Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia; Xiong, Lina; Chen, Chih-Chien; Hu, Clark - In: Journal of travel and tourism marketing 32 (2015) 3/4, pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
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Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.; Chen, Chih-chien - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
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Hotel loyalty programs : how valuable is valuable enough? : Lijia (Karen) Xie and Chih-Chien Chen
Xie, Lijia Karen; Chen, Chih-chien - In: International journal of contemporary hospitality management 26 (2014) 1, pp. 107-129
Persistent link: https://www.econbiz.de/10010249707