Hotel loyalty programs : how valuable is valuable enough? : Lijia (Karen) Xie and Chih-Chien Chen
| Year of publication: |
2014
|
|---|---|
| Authors: | Xie, Lijia Karen ; Chen, Chih-chien |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 26.2014, 1, p. 107-129
|
| Subject: | Hospitality industry | Active loyalty | Perceived program value | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Gastgewerbe | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010249707