//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Loyalty program"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Editorial-Enticing and Publish...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Loyalty program
Consumer behaviour
17
Konsumentenverhalten
16
Bayesian inference
13
Bayes-Statistik
12
Beziehungsmarketing
12
Relationship marketing
12
Theorie
9
Theory
9
Forecasting model
8
Market research
8
Marktforschung
8
Prognoseverfahren
8
USA
7
United States
7
Customer value
6
Kundenwert
6
Conjoint analysis
5
Conjoint-Analyse
5
Data Mining
5
Data mining
5
customer lifetime value
5
Advertising effects
4
Distribution channel
4
Game theory
4
Kundenbindungsprogramm
4
Markov chain
4
Markov-Kette
4
RFM
4
Retailing
4
Spieltheorie
4
Vertriebsweg
4
Werbewirkung
4
clumpiness
4
Bayesian estimation
3
Customer acquisition
3
Einzelhandel
3
Estimation theory
3
Experiment
3
Food retailing
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Conference paper
1
Konferenzbeitrag
1
Language
All
English
4
Author
All
Bradlow, Eric T.
4
Stourm, Valeria
3
Breugelmans, Els
1
Chun, So Yeon
1
Fader, Peter
1
Gardete, Pedro
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Liu-Thompkins, Yuping
1
Musalem, Andrés
1
Neslin, Scott A.
1
Park, Young-Hoon
1
Raju, Jagmohan Singh
1
Restrepo Amariles, David
1
Thomadsen, Raphael
1
Venkatesan, Rajkumar
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
2
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
3
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->