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The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.; Inman, Jeffrey; Huang, Yanliu; Suher, Jacob - In: Journal of marketing 77 (2013) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
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Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés; Bradlow, Eric T.; Raju, Jagmohan Singh - In: Journal of marketing research : JMR 45 (2008) 6, pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
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Stockpiling points in linear loyalty programs
Stourm, Valeria; Bradlow, Eric T.; Fader, Peter - In: Journal of marketing research : JMR 52 (2015) 2, pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria; Neslin, Scott A.; Bradlow, Eric T.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria; Bradlow, Eric T. - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 276-293
Persistent link: https://www.econbiz.de/10014316575