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~subject:"Luxury goods"
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Luxury goods
Consumer behaviour
16
Konsumentenverhalten
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Conjoint analysis
9
Conjoint-Analyse
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Innovation
5
Innovation management
4
Innovationsmanagement
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Market research
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Produktgestaltung
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USA
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United States
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conjoint analysis
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Customer integration
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Kundenintegration
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Packaging
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Product design
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Beziehungsmarketing
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Brand image
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Emotion
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Erfolgsfaktor
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Food
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Forecasting model
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Großbritannien
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Haarkosmetik
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Hair care product
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Lebensmittel
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Lebensmittelindustrie
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Lebensmittelmarkt
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Luxusgüter
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Markenimage
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Market segmentation
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Marketing theory
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Marketingtheorie
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Mindsets
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Paul E. Green
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Perception
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Bevolo, Marco
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Gofman, Alex
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Moskowitz, Howard R.
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Mets, Tõnis
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International journal of innovation management
1
The journal of consumer marketing
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ECONIS (ZBW)
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Role of corporate leadership and innovation claims on consumer perception of premium products
Gofman, Alex
;
Bevolo, Marco
;
Moskowitz, Howard R.
- In:
International journal of innovation management
13
(
2009
)
4
,
pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
Saved in:
2
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
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