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Editorial: Luxury and counterfeiting : issues, challenges and prospects

Valette-Florence, Pierre - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 541-543

Persistent link: https://www.econbiz.de/10009568328

Effect of price display on brand luxury perceptions

Parguel, Béatrice; Delécolle, Thierry; … - Université Paris-Dauphine (Paris IX) - 2014

Based on two experimental studies, this paper investigates the impact of price display in the luxury sector on perceived brand luxury and brand attitude. Using a sample of students, Study1 shows that price display is associated with higher perceived quality, uniqueness, and conspicuousness for a...

Persistent link: https://www.econbiz.de/10011093894

Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"

Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303

Persistent link: https://www.econbiz.de/10011417728

How price display influences consumer luxury perceptions

Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348

Persistent link: https://www.econbiz.de/10011417736

Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133

Persistent link: https://www.econbiz.de/10011524047

Evermore subjective and contingent luxury

Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 102 (2019), pp. 245-249

Persistent link: https://www.econbiz.de/10012103992

How self-success drives luxury demand : an integrated model of luxury growth and country comparisons

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 102 (2019), pp. 273-287

Persistent link: https://www.econbiz.de/10012104001

"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products

Kessous, Aurélie; Valette-Florence, Pierre - In: Journal of business research : JBR 102 (2019), pp. 313-327

Persistent link: https://www.econbiz.de/10012104018

Improving prediction with POS and PLS consistent estimations : an illustration

Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684

Persistent link: https://www.econbiz.de/10011554752

Luxury watch possession and dispossession from father to son : a poisoned gift?

Kessous, Aurélie; Valette-Florence, Pierre; Barnier, … - In: Journal of business research : JBR 77 (2017), pp. 212-222

Persistent link: https://www.econbiz.de/10011729931