Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Year of publication: |
2016
|
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Authors: | Kapferer, Jean-Noël ; Valette-Florence, Pierre |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 2, p. 120-133
|
Subject: | Brand love | Luxury | PLS modeling | Desirability | Growth | Rarity | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
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