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~subject:"Luxury goods"
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Luxury goods
Brand management
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Consumer behaviour
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Luxusgüter
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Markenartikel
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Art infusion
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Louis Vitton
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Cedrola, Elena
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Masé, Stefania
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Cohen-Cheminet, Geneviève
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Davino, Cristina
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Fashion branding and communication : core strategies of European luxury brands
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The psychologist-manager journal : official journal of the Society of Psychologists in Management
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ECONIS (ZBW)
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Louis Vuitton's art-based strategy to communicate exclusivity and prestige
Masé, Stefania
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 155-184)
.
2017
Persistent link: https://www.econbiz.de/10012498568
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2
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands
Masé, Stefania
;
Cedrola, Elena
;
Davino, Cristina
; …
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10012303995
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