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~subject:"Luxury goods"
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Luxury goods
Consumer behaviour
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Yoo, Boonghee
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Hong, JungHwa
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Lee, Seung-hee
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Ma, Jieqiong
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Journal of business research : JBR
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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
Saved in:
2
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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