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Managing creatively-inspired brands : a commentary and research direction
Dion, Delphine - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 471-473
Persistent link: https://www.econbiz.de/10012819698
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine; Borraz, Stéphane - In: Journal of retailing and consumer services 22 (2015), pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
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Retail luxury strategy : assembling charisma through art and magic
Dion, Delphine; Arnould, Eric - In: Journal of retailing 87 (2011) 4, pp. 502-520
Persistent link: https://www.econbiz.de/10009423189
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Reviving sleeping beauty brands by rearticulating brand heritage
Dion, Delphine; Mazzalovo, Gérald - In: Journal of business research : JBR 69 (2016) 12, pp. 5894-5900
Persistent link: https://www.econbiz.de/10011597535
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Managing status : how luxury brands shape class subjectivities in the service encounter
Dion, Delphine; Borraz, Stéphane - In: Journal of marketing 81 (2017) 5, pp. 67-85
Persistent link: https://www.econbiz.de/10011749861
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Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.; Dion, Delphine - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 338-366
Persistent link: https://www.econbiz.de/10014299255