Managing creatively-inspired brands : a commentary and research direction
Year of publication: |
2021
|
---|---|
Authors: | Dion, Delphine |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 11.2021, 3/4, p. 471-473
|
Subject: | Luxury | Innovation | Craftsmanship | Artification | Market orientation | Authenticity | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Markenführung | Brand management |
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