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Luxury goods industry
Luxury goods
26
Luxusgüter
26
Brand management
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Markenführung
19
Consumer behaviour
15
Konsumentenverhalten
15
Markenartikel
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Brand
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Markenpolitik
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Luxury
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Strategisches Management
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Luxusgut
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Product management
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Produktmanagement
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Marke
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Marketing
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Marketing management
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Marketingmanagement
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Strategic management
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Unternehmen
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Brand name products
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Comparison
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Corporate Social Responsibility
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Corporate social responsibility
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Economic growth
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Growth
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Nachhaltige Entwicklung
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Price
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Rarity
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Sustainable development
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Vergleich
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Wirtschaftswachstum
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Age group
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Altersgruppe
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Brand image
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CSR
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Fashion
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Luxuries
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English
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Bastien, Vincent
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Kapferer, Jean-Noël
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USB Cologne (EcoSocSci)
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10004926077
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009623746
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