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Luxusgüter
Consumer behaviour
4
Konsumentenverhalten
3
Luxury goods
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Innovation management
2
Innovationsmanagement
2
Perception
2
Art--Marketing--Case studies.
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Design--Marketing--Case studies.
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High-end products and services
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Leadership style
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Lifestyle
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Premium products
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USA
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United States of America
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conjoint analysis
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consumer research
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innovation
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leadership
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masstige
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premium
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rule developing experimentation (RDE)
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stimulus-response segmentation
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Bevolo, Marco
3
Gofman, Alex
3
Moskowitz, Howard R.
2
Mets, Tõnis
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Moskowitz, Howard
1
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International journal of innovation management
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The journal of consumer marketing
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ECONIS (ZBW)
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Role of corporate leadership and innovation claims on consumer perception of premium products
Gofman, Alex
;
Bevolo, Marco
;
Moskowitz, Howard R.
- In:
International journal of innovation management
13
(
2009
)
4
,
pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
Saved in:
2
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
Saved in:
3
Premium by design : how to understand, design and market high end products
Bevolo, Marco
;
Gofman, Alex
;
Moskowitz, Howard
-
2011
Persistent link: https://www.econbiz.de/10013547511
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