The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture

by Marco Bevolo

"The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers"--Provided by publisher

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Year of publication:	2010
Authors:	Bevolo, Marco
Publisher:	Basingstoke [u.a.] : Palgrave Macmillan
Subject:	Markenführung \| Brand management \| Führungsstil \| Leadership style \| Kreativität \| Creativity \| Kunst \| Arts \| Produktgestaltung \| Product design \| Kulturelle Identität \| Cultural identity \| Welt \| World
Description of contents:	Table of Contents [gbv.de]

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Extent:	XI, 227 S. 24 cm
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-230-22418-6 ; 0-230-22418-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003881502