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Erfolgsstrategien im persönlichen Verkauf von Luxusmarken
Wieseke, Jan; Alavi, Sascha; Habel, Johannes; Dörfer, … - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 131-143
Persistent link: https://www.econbiz.de/10009750430
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Personal selling for luxury brands : the effect of cognitive and affective influence strategies on customer value perceptions
Wieseke, Jan; Mauer, Michael; Alavi, Sascha - In: Luxury marketing : a challenge for theory and practice, (pp. 359-376). 2013
Persistent link: https://www.econbiz.de/10009667667
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The role of salesperson communication in luxury selling
Alavi, Sascha; Kocher, Bruno; Dörfer, Sabrina; Habel, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 4, pp. 301-315
Persistent link: https://www.econbiz.de/10012695210
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Corporate social responsibility in luxury contexts : potential pitfalls and how to overcome them
Sipilä, Jenni; Alavi, Sascha; Schons, Laura Marie; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 280-303
Persistent link: https://www.econbiz.de/10012434106
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Erfolgsfaktoren des Markentransfers von Luxusmarken
Totzek, Dirk; Herrmann, Karin - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 259-273). 2008
Persistent link: https://www.econbiz.de/10003588607