Erfolgsstrategien im persönlichen Verkauf von Luxusmarken
Year of publication: |
2013
|
---|---|
Authors: | Wieseke, Jan ; Alavi, Sascha ; Habel, Johannes ; Dörfer, Sabrina |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 2, p. 131-143
|
Subject: | Markenartikel | Brand | Luxusgüter | Luxury goods | Vertriebsweg | Distribution channel | Verkaufsverhalten | Sales behaviour | Markenimage | Brand image | Verkaufspersonal | Salespeople |
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