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Luxusgüter
Consumer behaviour
23
Konsumentenverhalten
23
Fashion
9
Mode
9
Brand image
8
Brand management
8
Markenführung
8
Markenimage
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Brand
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Markenartikel
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Brand loyalty
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South Korea
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Welt
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Cultural identity
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Gender
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Geschlecht
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Kulturelle Identität
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Measurement
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Südkorea
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Bekleidungsindustrie
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Brand equity
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Clothing industry
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Luxury goods
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Messung
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United States
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Brand attachment
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Brand awareness
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Brand choice overload
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Brand credibility
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Brand relationship
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Brand trust
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COVID-19 pandemic
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CVSCALE
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China
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Compulsive buying
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Lee, Seung-hee
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Yoo, Boonghee
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Hong, JungHwa
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Jamsawang, Jutatip
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Kleinsasser, Sabine
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Ma, Jieqiong
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Wagner, Udo
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Journal of business research : JBR
2
Luxury marketing : a challenge for theory and practice
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ECONIS (ZBW)
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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
Saved in:
2
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
3
Luxury goods vs. counterfeits : an intercultural study
Wagner, Udo
;
Lee, Seung-hee
;
Kleinsasser, Sabine
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 223-244)
.
2013
Persistent link: https://www.econbiz.de/10009667674
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